Exhibitor-Stall-knowledge

Exhibitor-Stall-knowledge
Exhibitor-Stall-knowledge

 

 

Stall size selection involves the location and area of the stall. Stall selection is generally based on the crowd moving in the direction of the entire venue to consider; stall area of 9 square meters is usually called standard stalls. To illustrate the special repair stall, also known as free exhibit area, referring to the stall area of more than four or more than four standard stalls, so special repair stall, companies can book only the surface area, the other decoration can be based on the company’s product features factors, market positioning, and other activities arranged during the exhibition of discretion by the enterprise. Such stalls can fully demonstrate the corporate culture, promote the brand concept, is very conducive to establish the overall image.  Display stall corporate business practices and product features windows personality, the visual impact of the stall layout allows businesses to stand out among the many exhibitors. The fundamental task of stall design is to help enterprises to achieve the purpose of the exhibition stall to be able to reflect the company’s image, to attract the attention of the audience. In the exhibit’s choice, to choose their products to reflect the superiority of the exhibits, exhibits the quality is the most important factor exhibitors to impress the audience. Select the exhibits are three principles, namely relevance, representativeness, uniqueness. Targeted means to meet the purpose of the exhibits, principles, nature and content of the exhibition; representation refers to the exhibits to reflect the company’s technology, production capacity and industry characteristics; unique means to have their exhibits unique, energy distinguished from other similar products.  On presentation, exhibits itself in most cases does not explain all the circumstances of their products, displays all the characteristics normally takes with charts, data, photos, models, props, models or instructors and other real kind, with decorative cloth shadow, lighting, audio-visual equipment and other means of display, to illustrate, emphasize and rendering. on staffing, staffing quality determines the exhibitors business success in the exhibition, corporate staffing and demonstrate the ability to reflect the company’s position in the industry, especially the body language, dialogue and knowledge of service personnel are having an affinity to the success of the exhibition is extremely important, and service personnel should disseminate information to communicate with the audience as much as possible to achieve the effect of interactive stall staffing can be considered from the following aspects: First, according to the nature of the exhibition selected officers of relevant departments; second, depending on the workload size determines the number of staff; Third, pay attention to the basic quality of personnel, such as appearance, voice, personality, initiative, etc.; Fourth, to strengthen on-site training, such as expertise, product performance, presentation methods. exhibitors during the show can also be a new product launch, dealers annual meetings, product demonstrations and other ancillary activities, which is an effective means to develop new customers and old customers at steady basis addition, create a relaxed, enjoyable negotiations to improve the business environment for the success rate is also very helpful.

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