Branding and Identity (Exhibition Media)

For the exhibition designer, the implication of this is that each design decision brings with it subliminal narratives, which communicate to visitors. Whether this is through form, space,
surface, materiality, light or sound, the space will develop an atmosphere that evokes feeling.
Some exhibition spaces may offer the visitor a passive experience, where information is
delivered predominantly through images, text and objects. In contrast, exhibitions designedto be interactive will immerse the visitor in a different kind of experience, where theymay take on the role of ‘performer’ as well as audience.Through developing an understanding of  the relationship between the visitor and theirsurroundings, the exhibition designer has the  opportunity to manipulate the nature of spaces
in order to support the narrative.

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